by AllisonSeptember 10, 2009

Smart Gets Social: Motorola's New Motoblur OS

motoblur

At the Mobilize conference in San Francisco, Motorola announced a new OS called MOTOBLUR that focus on social networking and lifestreaming, along with two phones that run on the platform.

On the Motorola website, the tagline "Smart Gets Social" introduces the product overview:

Now everything is where you want it - in one place, on tap. Your friends, pics, emails, messages, and Facebook, MySpace and Twitter happenings. Motorola CLIQ is the first phone to come with MOTOBLUR, the only service that can sync them all, with continuous updates and back ups. There are no logins or apps to open, and your data's always safe. Talk about socialized.

As Mashable describes:

Think of MOTOBLUR as Google Android meets FriendFeed, Plaxo, and Ping.fm, optimized for the mobile world. In other words: aggregation of activities from all of your friend's activities across social sites, automatic updates and syncing of contact info with social profiles, and the ability to simultaneously update your status across networks.

motoblurimages
Digging into the features a bit....

  • Customizable homescreen where you can organize your contacts, Facebook, MySpace and Twitter updates, latest emails, news and apps and widgets.
  • Automatic syncing of your phone and email contacts with your friends from Facebook, MySpace and Twitter
  • A unified inbox for texts, emails and messages from Facebook, MySpace and Twitter through their "Happenings" widget
  • Messages widget allows one-click updating of Facebook, MySpace and Twitter from the homescreen
  • Continuous backing up of information in case you lose your phone
  • Ability to manage personal and work calendars at once
  • Location enabled via GPS and Google Latitude

Motorola's CLIQ with be the first phone in North America to run the OS, available exclusively through T-Mobile online and in Fall 2009. DEXT is the international version. Both 3G devices with QWERTY keyboards, touch screens, and a 5 megapixel camera.

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