Engagement Planner
Caleb joined MobileBehavior in fall of 2009, taking on the roles of editor and trend analyst. Prior to moving to New York City, he spent the summer at Feed Company, seeding videos for the likes of Gillette and FedEx. He was also a contributing writer and research assistant for PSFK, working remotely from Los Angeles. Online, he is known for brandjacking Burger King on Twitter.
Caleb is a thinker. He is also what some call a filter geek, constantly testing out new applications to discover the best of the current real time web. Backtracking how content disseminates through different media and social networks to arrive at an individual is something that interests him. Deconstructing the personalities of these channels of communication and using them strategically is an enjoyable challenge. These things, with observation and the ability to connect the dots, is what help Caleb in running MobileBehavior's blog, and putting together trend reports for leading global brands.
Before entering the working world, Caleb graduated from Indiana University in 2009 with a B.A. in Media Arts & Sciences. On the side, Caleb enjoys most things creative. Interests include graphic design, photography, music, and exploration.
Being raised in Taiwan is central to Caleb’s identity, as being an American overseas gives a new perspective on cultural relations and social issues. If ever stumbled upon in a Chinese grocery, don't be surprised if you find him stocking up on snacks filled with nostalgia.
