Mobile Behavior: an Omnicom Group Company

• Social Shopping Takes on New Meaning With Newsfeed Purchasing | Advertising Age
  Individual e-commerce stores are being fragmented into "hundreds of millions." By placing retail stores into banner ads, and soon Facebook news feeds, Alvenda brings shopping to the consumer instead of expecting the other way around.
• Would you pay for the mobile version of the WSJ? | The Baltimore Sun The Wall Street Journal's Rupert Murdoch has plans to begin charging the publication's mobile users $2 a week. Online subscribers will have to pay $1 a week and those who do both print and online will have free access.
• Opera Mini 5 beta browser strikes it rich | cnet
  Introducing an update to their mobile offering, Opera has included tabbed browsing, a password manager, navigation overhaul, and a speed dial landing page.
• Domino's Pizza Launches New iPhone Optimized Ordering System | Reuters
  While not yet a local application, Domino's has launched a new mobile optimized ordering system. It brings the company's popular desktop Pizza Tracker to iPhones, the Palm Pre, and Android phones.
• Aardvark's iPhone App Is The Best Way To Use The Service Yet | TechCrunch
  Social search engine Aardvark has released its new iPhone app with push notifications making on-the-go crowd sourced Q&A  more possible.
• App of the Week: Turn Your Phone Into a Mouse | The NYTimes
  The New York Times has picked Mobile Air Mouse as their App of the Week. The software uses an on screen interface and the iPhone's accelerometer to mimic the functions of a traditional mouse.
• iTwinge: The Keyboard Sleeve That Turns Your iPhone into a BlackBerry | Mashable
  One of the top complaints about the iPhone is the lack of a physical keyboard. Although with a few obvious flaws, the new iTwinge keyboard sleeve offers to fix this problem for those craving a BlackBerry-like typing experience.
• It's time for Donut! Android v1.6 launched for developers | MobileCrunch
  For Android developers, the previous "Cupcake" has been updated to version 1.6 and named Donut, packing in some new features. Donut includes user interface fixes, a battery usage system, Android Market improvements, and CDMA support.

Yesterday we covered some of the latest startups at TechCrunch 50 conference that build upon human behaviors, here are a couple more worth a highlight:

Our staff really knows how to pick 'em. Check out their sweet selections for the week.

Allison

OMGICU
If you're a fan of Gawker Stalker and unashamed to love Gossip Girl, check out OMGICU. This participatory gossip site lets you send in celeb-spotting from your phone anytime and get text alerts if you're near a "person of interest". In its own words:

"Living in New York, you see famous people all the time. Sometimes they are doing slightly inappropriate things. Don't save it for brunch. Join OMGICU, stay alert, and text your sightings to 60270."

With the motto "If you see something, say something. ;)," OMGICU sounds like the ultimate product of our times.

Jeremy

Google Profiles
Personal privacy online is a constant struggle. Active participants in social media must deal with a complicated balancing act that encourages them to be increasingly open about their personal and professional lives, yet still aware of how that information might be perceived by outsiders. If you’ve ever tried “Googling” yourself then you know the uber-search engine is perhaps one of the hardest sources to manage.

This week Google announced a new tool called “Profiles” that allows you to customize the links and personal information that comes up in your name search. In some ways it moves Google more towards what social media sites like Facebook and MySpace already do--let users determine what the web says about their lives. But we have to ask: Does this give users more control over their online identities? Or is it simply a tool to help Google collect more information about who we are online?

Samantha

FanBridge
This easy-to-use email and mobile fan list management tool has been earning itself a strong reputation by helping bands big and small bands “unlock the power of their fans.” It’s not unlike iFanz and USync.net, which also aid artists in managing their fan lists using email services, as well as Mozes, which markets to fans via their mobile device. However, FanBridge combines the best of each of these by integrating email and mobile services… plus it’s free depending on the volume of messages you send. Now all I have to do to take advantage of FanBridge is become a rockstar.

Melvin

Stylish Add-on for Firefox gives your browser a makeover
A Firefox add-on I’m loving a lot right now is called Stylish. By installing it and looking for great design makeover codes, you can customize anything from Facebook to Gmail to your Vista. For instance, by placing the Stylish code for Facebook, you immediately remove all the stories from the "Highlights" panel in the right sidebar of the new Facebook homepage layout. Aside from that, I’ve installed a YouTube code which strips all the rubbish and displays only the movie at the top.

If you don’t know how to code, don’t panic; there are heaps of free stylish codes you can use that work fantastic. In any case, nothing is permanent. There are codes to redesign and remove clutter from almost every major site we all browse and good folks are adding new stylish codes daily so have fun with it and bring Stylish back to your Browser!

Sam

ExecTweets – It’s Twitter: Business Class
With all the Twitter hullabaloo, your boss is now tweeting too. It’s official - Ashton Kutcher has inspired millions and corporate executives are giving it their shot. Everyone from the CEO of Cisco to the top marketing maven at Best Buy are tweeting to the world and you can find them all through an aggregator site called ExecTweets. So, for a little bit of Biz Buzz 101 from the top on everything from branding to the bottom line, ExecTweets can be your one-stop-shop. How do I know? A little birdie told me, “because it’s everybody’s business.”

Andrea D.

Hulu iPhone app
It may not be the first mobile TV app to be released for the iPhone and iPod Touch, but it has potential to be the best. The Alley Insider has reported that a Hulu app is being developed for release within the next few months and is supposedly “badass”. Although AT&T currently has MobileTV, the service is expensive and grossly underused (only 3% of mobile subscribers watch video on their phones). A popular Hulu app could be just what is needed to boost video views on the handset. As the Insider points out, the whole idea of the App Store is to sell more iPhones/AT&T service, which is precisely the reason an app such as this would be approved. Stay tuned!