July 6, 2009
News to Us: Youth Trends, Citizen Arrest, Real Estate Apps, Studying On the Go & More
Trends in Youth Media [mobileYouth]
New research about teen music consumption, their relationship to TV, and their responsiveness to ads on various mediums.
Two in three Japanese dissatisfied with their mobile carrier [WhatJapanThinks]
New study by Goo research shows that 2/3 of Japanese from all ages, and sexes, are dissatisfied with their carrier. The grudge comes from voice plan rates, data rates, network availability, and lack of choice for phone model.
Boston Debuts Citizen Connect iPhone App [PSFK]
The city of Boston has just released an iPhone app that allows residents to file minor complaints with their mobile device. The app supports picture, and text complaints which are geo-tagged through the iPhone's GPS. After mobilizing the complaint, residents receive a tracking number to follow what the city is doing about it.
Google Maps Will Now Include Property Listings [BusinessInsider]
Available in Australia, Gmaps now offers Aussies the ability to find real estate deals around them. The certainty of the feature being launched in the U.S. is unquestionable. Idea: how about a mobile app that notifies apartment hunters when they are in proximity of a location that meets their criteria.
Raising the Ante on Metrics for Mobile Advertising [Mobile Marketer]
In the constant move to find accurate ways of measuring the effectiveness of advertising, the mobile platform offers detailed metrics that no other medium can. Whether through WAP, or smartphone browsing and applications, mobile metrics offer users' preferences, history and, most importantly, behavior.
Obama On The Go: Clippz Launches Mobile Channel For White House Videos [TechCrunch]
Clippz eliminates the hassle of figuring out if a video will play on your phone. By entering your phone model, the service offers you a choice of videos that will play on your device. They even launched a dedicated White House channel.
Taco Bell Spices up Marketing Strategy with Mobile [Mobile Marketer]
Taco Bell has just launched a new iPhone application to promote its 79, 89, 99 cents value meal. Users enter their budget, shake their phone, and get a randomized choice from the value meal. Taco Bell says that the mobile medium is perfect for its demographic, and the on-the-go customer.
Watermelon Express [Watermelon]
Crunching for the GRE, LSAT, GMAT, MCAT, or even the SAT? Watermelon Express offers internet, laptop, and mobile applications to help you study wherever you are, whenever you want.