All posts tagged ‘drop.io’

by CalebDecember 7, 2009

TREND: Forgetting as a Filter

classroom

From carving on cave walls to doodling on napkins, we have written things down to remember them. Today, we often use digital tools to create a more permanent archive of our thoughts. With one click, we can publish them to the web, where information is not just easy to find, but can at times be impossible to remove.

evernote

Now mobile technology, cheap digital storage, and cloud computing mean we can connect our minds with the grid at all times. If we need a memory aid, we send ourselves an email from our phones. We can use Evernote or one of the other 6,000 productivity apps on the iPhone. We can favorite on Twitter, heart on Hypemachine, locate on Google Maps, bookmark on Delicious… You get the idea.

But is this actually helping us retain information? Or is it creating a bottomless brain-dump so overwhelming that we avoid it like a Superfund site? With every RSS feed left unopened comes a feeling of guilt. But really, what’s so wrong with forgetting? It's time we come to terms with our natural ability to forget.

Over the past few years, we’ve seen more and more research on the subject of forgetting in a digital world. In one study cited by Clive Thomson, neuroscientist Ian Robertson found that 1/3 of young people had to check their handsets to find their own number. When it came to recalling a relative's birth date, 87 percent of respondents over 50 could recite it, but less than 40 percent of those under 30 could. That being said, a recent study in the journal Nature Neuroscience shows that forgetting can actually help us remember. We forget the trivial to make room for the important.

It seems that forgetting is at least as important as remembering - sometimes more so. Forgetting is a filter. Without it, we are all bound to lead the miserable life of A. R. Luria's patient Solomon Shereshevsky, who was crippled by his boundless, indelible memory. No forgetting implies no generalization, no real present time, no amelioration of trauma, and no weaving of meaningful life narratives. What value death gives to life, forgetting gives to memory. Knowing that a sunset is temporary makes it that much more worth savoring, something we may have forgotten with in the age of Flickr.

delete

While we are slowly moving towards an outboard brain, people are reacting to this conflict in the development of human/machine interaction. In his book Delete: The Virtue of Forgetting in the Digital Age, Viktor Mayer-Schönberger argues that rather than create tools that automatically remember everything, we need to design them to forget. Indeed, robots are now being taught to forget old and irrelevant memories. Artists, architects, and developers are using time as a material for design. For example, Bumptop makes your desktop icons smaller as time goes by. Every time someone adds to Temporary.cc, the website falls apart a little more. Only those that saw it while it existed will remember. Drop.io features file expiration dates. Of the tens of millions of files uploaded to their servers, two-thirds no longer exist. Such elements that mimic our memory create a temporal filter and present a hierarchy based on time, which is much more in sync with how we as people process information.

Make no mistake, this ability to store information and aid in remembering has been vital to our evolving efficiency. Our phones are becoming our second brains, and this will help the human race evolve. But what we're seeing is that there is room for improvement through designing digital and mobile software with our psychology and behavior in mind. As temporal filters improve, and we come to terms with forgetting, perhaps the anxiety of information overload will begin to fade.

by CalebOctober 6, 2009

In a Sea of Devices, a Need To Be Seamless

microsoft-myphone

Cheaper manufacturing is allowing designers to create a multitude of gadgets to fit our every need. On top of PCs, MP3 players, laptops and mobile phones, the netbook category is growing fast, and  rumors of an Apple tablet have been circulating for months now. While having all these gadgets is great, data needs to be managed in a seamless fashion across this increasingly fragmented inventory of screens. Sure, Flickr and YouTube do the 'cloud' with crowd-sourced media, but where are our options for syncing more personal, secure, and private files? We just won't settle for USB drives or floppy discs anymore.

idisk

Perhaps a pioneer in this area, Apple has been offering data synchronization with MobileMe since 2002. The service pushes contacts, calendars, and mail to iPhone, Mac, and PC. Also included is iDisk, which with the new iPhone application allows storing, sharing, and accessing of files across devices.

synced-data-chart (1)

Many other companies are attempting to create a solution for managing personal data. Microsoft brings these features with the new Windows 7 and mobile specific 'My Phone' service. Naturally, Google is in the cloud with Docs, Chrome bookmark syncing, and Sync for Mobile. Smaller, but successful, startups in the space include Dropbox and Drop.io (both have apps that make files iPhone accessible). And now there is Best Buy's new mIQ, which seeks to brand this mobile trend. All make the transition from performing functions on one device to another smoother, as the data is available in either location. One hurdle to mass adoption seems to be the platform bias of some services, for example, Microsoft's 'My Phone' plays well only with phones running Windows Mobile 6.

spotify-iphone-android

It seems that many are trying to become the one service to rule all data, but could it be that it is too big a task? Truth is, our individual digital rituals and behaviors vary too much for one software solution to address them all. Focused development will be key. This is happening in the cloud-based music space, for example.  Being niche allows start-ups like Spotify, Lala, and Rhapsody to notice the most specific of our music listening habits and needs, then to design for them. With a fragmented market of gadgets, do we need a mass-market "vanilla" cloud for synchronized data, or a wide offering of apps for our variety of needs?

In any case, the proliferation of these cloud-based solutions points to an overarching need—the need to be seamless. Right now, it’s a frustration for users, but it will soon be an expectation.

by AllisonSeptember 9, 2009

Where Are We Going? Talking Future of Location @ Y+30 Meetup

via Dennis Crowley

The crowd at last night's Y+30 Meetup (via Dennis Crowley)

At last night's Brooklyn Future Meetup, or "Y+30", a handful of entrepreneurs and innovators in the mobile space spoke about location technology--specifically: What will location mean in 30 years? How will we feel connected to/interact with physical landscapes? What will change? What will remain the same?

Hosted by Sam Lessin at drop.io in their start-up's DUMBO loft, the panel included:

  • Dennis Crowley and Naveen Selvadurai of Foursquare (the location based/game/platform)
  • Greg Sibiski of Sense Networks (big data + location analytics)
  • Justin Shaffer of Hotpotato (currently stealth location startup)
  • Ted Morgan co-founder of Skyhook Wireless (positioning pioneers, based in Boston)
  • Josh Rochlin, CEO of Xtify (API provider for location)
  • Rob Lawson CMO of Brightkite (location-based social app)

Some of the most interesting conversation centered around how revealing one's location can change behavior. Morgan related an anecdote about how the mobile app Map My Run actually encouraged him not to cut his exercise routines short. He didn't want to disappoint "his fans," he joked. This may sounds crazy, but he's far from alone. Just as you control what you publish on Facebook or Twitter, you will control what goes out through location-based services. Place is just one more data point that says something about you, making up your online profile. Many Foursquare users cop to altering their routines to get more points or new badges. We will increasingly be able to shape perceptions of ourselves and accumulate "social currency" through where we go. In turn, brands and retailers will be able to take advantage of the technology to alter our own behavior. Rather than points, we may get a discount or some other incentive by going someplace else, for example.

Another point, made by Sense Networks' Sibiski, is how anonymized data will also change how we act. As Sense's CitySense and Google Maps is proving, we don't need to share our identity to get value from a location-based service (and we can skirt the many concerns about privacy and location data). I can find out what the traffic will be like on the way to work based on the number of people on the road, for example. As Rochlin pointed out, we can track the spread of diseases, which can put a stop to outbreaks sooner. Sibiski spoke about the potential of anonymous social graphs around location preferences. We can share information between other "people like me" and find that that if I go to this store a lot, I might like that store. Like what iLike and Last.fm are doing for music, just applied to place. Brands are already using Sense's platform to find out more about their consumers based on where they go, and as these data layers become richer, brands can use it to deliver much more targeted and relevant marketing.

As data about consumers is amassed, we'll (hopefully) have ownership of it--anonymous or otherwise. I should be able to make my information available to a service if I want a customized experience, or if someone has been gathering information passively, I should be able to delete it. Putting these controls in place will definitely help ensure that the future of location is a place we'll want to be.

by MBAugust 25, 2009

News to Us: Premium Twitter, Sharks vs Cats, 17's Fashion Finder, Time's Top 50 and More

  • Sentiment Analysis Takes the Pulse of the Internet | NYTimes.com
    An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data.
  • Sharks vs. Cats!! on Tumblr
    The ultimate battle of the memes is going down on Tumblr right now. Users tag posts #shark or #cat to join the fight. 3 days left before the winner is decided.
  • Twitter to roll out commercial accounts this year | VentureBeat
    Co-founder Biz Stone said the company is in the first phase of rolling out commercial accounts that will entice business users to pay for premium services like detailed analytics. After that, the company might move into building business-oriented application programming interfaces (APIs), creating a “commercial layer” over the social network.
  • A Tall Tale: Did Twitter Really Save Tarantino’s “Inglourious Basterds”? | AllThingsD
    Earlier this summer, Twitter was blamed for torpedoing movies like “Bruno” and “Funny Business.” Now it is being heralded for giving Quentin Tarantino’s “Inglourious Basterds” a big boost. How much power does the micromessaging service have? Can Twitter save the economy?
  • How social media became a weapon in the battle for App Store approval | Mobile Entertainment
    Facing Apple's strict approval process, developers are trying to force their hand by creating an online buzz around apps before they're submitted through blog posts and video demos in particular.
  • 10 Things Your AR App Must Have to Succeed | The Future Digital Life (via everydayux)
    The iPhone OS3.1 release will connect the hype of Augmented Reality with the hype of the iPhone, and this list details what any good AR app (any app in general, for that matter) should have.
  • CHART OF THE DAY: Twitter's Boom Around The World | Business Insider
    Over the last year, Twitter's traffic has exploded 15X to 44.5 million worldwide unique visitors in June, according to comScore. But Twitter's growth story isn't just limited to the U.S. and North America, where only about half its traffic comes from, according to comScore.
  • Personas: Visualizing Your Online Identity | PSFK
    A component of the MIT Media Lab’s “Metropath(olgies)” installation, which looks at the non-stop flow of communication and information in the modern world, Personas delivers a data portrait of your online identity by combining natural language processing and Internet search tools.
  • 50 Best Websites 2009 | TIME
    Time Magazine released their annual list of top websites. Flickr tops this year's roundup, which also includes the ubiquitous Twitter, ask-a-friend's friend engine Aardvark, music streaming site Spotify, gaming hub OMGPOP, and private file-sharing platform drop.io.
  • Seventeen's Fashion Finder | Seventeen.com (via Cynopsis Digital)
    Seventeen Magazine's Fashion Finder iPhone app, which allows users to search for local availability of clothes, shoes and accessories by look or price point, has displaced Zippo's virtual lighter app as the top app in the Lifestyle category with over 75,000 downloads.
  • Rhapsody iPhone App | Geeky Gadgets
    Music streaming site Rhapsody has submitted an iPhone app for approval to Apple for approval that offers on demand music streaming. In the past Apple hasn’t approved music streaming apps, as they might compete with with iTunes. In the past Apple hasn’t approved music streaming apps, as they are obviously concerned about competition with iTunes, if Rhapsody is approved it will give iPhone users access to over 8 million tracks and all of its radio stations.
  • Mobile Phone Web Sites Top Online Growth In UK | Nielsen Wire
    Mobile phone websites were the fastest growing sector online in the UK with a 58% increase in unique visitors from 7.7 million in July 2008 to 12.2 million in July 2009, according to Nielsen. Drinks brands such as Ribena, Baileys and Coke were reportedly a major factor in this sector's growth.
  • Microsoft OneApp Unlocks the Potential of Feature Mobile Phones in Emerging Markets
    Microsoft announced OneApp, a new software application that enables low-end feature phones to mimic the functionality of smartphones with easy access to mobile apps such as Facebook, Twitter, Windows Live Messenger, and other apps and games.
by AllisonMarch 11, 2009

Playlist.io Hides Your Mixtape in the Cloud

Last year we wrote about the trend in mixtapes sites, including MixWit and Muxtape, which turned out to have not-so-sustainable business models (can you say copyright infringement?). Mixwit has been shuttered and Muxtape has turned into a pretty ingenious promotional platform for bands (check out our news item here). Still, this leaves music fans without a solid way to share their custom-made track compilations (aside from these rad Mix Tape USB drives, of course.)

Enter Playlist.io. This new feature of our fav file-sharing site, Drop.io, lets you quickly and easily add songs to a playlist in the "cloud."  This means you can listen to it anywhere you have web access--via computer or mobile device--and easily share it with friends. For iPhone users, there's Droppler, Drop.io's app that lets you stream your playlist straight to your iPhone. The site does not require an account to use, and you can store up to 102MB of files.

What sets Playlist.io apart from other playlist/mixtape sites (alive and deceased) is its focus on access rather than sharing. Drop.io's whole platform is privacy--your files are not "secure," but they are not Googl-able or located on any "social network"-style destination site.

Still, it will be interesting to see how this plays with the labels, notoriously sensitive to file-sharing. Because while playlist.io doesn't "promote" sharing, it definitely enables it. Even if no one hears it, that tree in the forest still falls, after all. But their approach brings us closer to the core of the argument: It's YOUR music, can't you do what you want with it? While companies like Apple that slap DRM (Digital Rights Management) onto their music would say "not so fast!," even they are opening up, recently having made DRM-free versions of tracks available (for a slightly higher-price tag.) If playlist.io quietly succeeds, it will actually be sending a loud message.