Mobile Behavior: an Omnicom Group Company

• Mobile Digital TV Standard Adopted in the U.S.A. | MobileCrunch
  Late last night ATSC ratified a new mobile digital TV standard, signalling television's move from being planted in specific locations, to becoming available anywhere.
• Twitter Lists Roll Out to the Public | PC World
  Twitter has released the fabled lists feature, which allows filter geeks to categorize friends according to groups, much like FriendFeed.
• Twitter Shows Global Ambitions With Moves in India and Japan | Advertising Age
  While we've mentioned Twitter's advance into India, Japan and it's mobile saturated market is getting into the game with a Japanese-language platform. Co-developed by Digital Garage, it is unique in that banner ads will be used to monetize.
• Mall of America stores target shoppers with mobile promos | Mobile Marketer
  Mall of America shoppers can now opt in to a new mobile service called MallCall. While exploring the shopping center's massive real estate, subscribers will receive real-time information on vendor deals and promotions.
• TVCatchup Now Pushing Live UK TV To iPhones | mocoNews
  UK startup, TVCatchup, is now streaming 11 live British channels viewable via iPhone's Quicktime player. The original broadcasters, BBC included, have yet to provide their own mobile streaming services.
• CBS Mobile Launches New App | Mobile Marketing Watch
  CBS has released a new iPhone application that ties together the latest news, video content, and their reporters' Twitter feeds.
• Apple Announces In-App Purchases For Free iPhone Applications | TechCrunch
  In a move that could drastically change how iPhone applications are marketed, Apple has announced its support for in-app purchasing for free apps.
• Schmidt: “Android Adoption Is About To Explode” | TechCrunch
  With 12 phones across 32 carriers, Google's Schmidt is confident that their low cost, open source Android OS is about to explode in adoption.
• WolframAlpha Opening Up to Developers and Launching iPhone App | Mashable
  WolframAlpha, the supposed Google killer, is letting developers in with a public API to be used for mobile and web app creation.

Free Gifts to Students Who Agree to Receive Ads on Their Mobiles [The Guardian]
Orange is launching a plan that will give concert tickets, accessories, and even bill discounts for 16-24 year olds who receive ads on their phones ( in form of texts and market surveys). The carrier hopes to attract more of Gen-Y, by going to their interests...and their wallets.

Camera Phones Can Help Diagnosis [E-Health Insider]
Camera phones can help doctors understand certain conditions a little better. By taking a picture of a visually apparent condition, users can offer doctors ways of knowing how the condition evolved and what it might be.

Pedal Power for Kenya's Mobiles [BBC News]
Two Kenyan students have developed a way of charging cell phones with bicycles. Looking to market the idea, the use for it in many countries around the world in undeniable, further integrating mobile into daily user life.

A Statistical Look at Urban Indian Mobile Users [Priyanka’s Blog]
Key mobile data from one of the largest mobile using nation. Noteworthy: Orkut is the favorite social network accessed through mobile, 45.6% use Google mobile, 86% have participated in SMS contests, and Internet and SMS are the two main factors in choosing a carrier in India.

Mobile Coupon Users Want More Junk [Marketing Charts]
New data from the U.K. takes a look at what mobile coupon users prefer to see when it comes to mobile ads. 30% said they don't enjoy drink promotions, 76% thought the redemption process was easy, and the whole survey was done via SMS.

French Government Building a Mobile Portal [Mobile Industry Review]
To offer all citizens access to public and general services, the French government is launching Proximamobile. The idea is to offer a mobile portal of applications and services for the public at large, developed by the community.

Well, That's the End of Flip: iPods to Get Cameras [Fast Company]
After the announcement that the iPod Touch will get a mic so it can call, it seems that other basic functionality of cell phones are coming to the whole gamut of iPods.

Twitter Takes a Step Toward Commercial Accounts [NYTimes]
Twitter released its Twitter 101 web pages and slideshow to show how businesses can profit from the service. It's a first step in eventually creating business accounts that will offer more features than normal ones and help Twitter monetize.