Mobile Behavior: an Omnicom Group Company

1. Android OS pulls ahead of Apple in smartphone market http://bit.ly/aqFHi3

2. In Mobile Age, Sound Quality Steps Back http://nyti.ms/9tIQ2r

3. Gallery: Mobile Phones Repurposed http://bit.ly/cP6zxC

4. Doraemon Puzzle Applications http://bit.ly/cFhcDG)

5. Publicis London launches iHobo app to raise homeless awareness http://bit.ly/aM2YCj

6. Twitter User Brings Toilet Paper To Desperate Japanese Man http://bit.ly/bnsq4f)

7. Foursquare Gets Smarter With Intuitive Place Suggestions http://bit.ly/aJRrj0

8. 10 Internet of Things Blogs To Keep An Eye On http://bit.ly/aOsaLq)

9. Future Of Retail: Does The Mobile Phone Make The Interactive Display Unnecessary? http://bit.ly/9Umjmr

10. Tonight.im mashes up Withings data with foursquare checkins (and I love it) http://bit.ly/amalz2)

Tweetworthy is a weekly roundup of the most shared tweets from @MobileBehavior. You can follow us on Twitter here.

This is the second in a series of posts contributed by our friends at CScout, who are giving our readers an exclusive peek at content from their subscription-only Mobile Trendpool.

Japanese firm Universal Robot has created a Microsoft Innovation Award-winning mobile application that can authenticate users by scanning their wrist veins, and without any special camera.

The Wrist Vein Authentication software has been specifically developed for mobile phones, with software that takes a mere 40kb of space and uses the device's built-in camera to scan. In addition, it can be used in a natural way since the software can detect different angles yet still accurately read the veins.

Along with mobile fingerprint and face-scanning technology, vein authentication is being promoted as an even more efficient way to identify users, especially on mobile phones.

Right now, Japanese ATMs use similar technology to identify users, so the prospect of getting consumers to accept the same functionality on a mobile device is seemingly better.

Similar technology is also being utilized to recognize real-world items in order to gain more digital information about them. Scanning a corporate logo or product could bring users to the appropriate homepage on the mobile web.

URobot claims that its software, when installed in handsets, can get results in 3 seconds versus 30 seconds for programs that need to access the server. This is an important factor for winning over consumers, as current options can be slow.

Trend potential

Consumers want safety for their information, but they also want fast and easy operation. Promoting this technology as being as strong as bank ATM security, but portable, can be just the way to start winning over safety-minded users.

CScout's Mobile Trendpool is a one-stop portal that combines the latest mobile innovations with big picture consumer trends on a global scale. Email subscribe@trendpool.com for more information on pricing and bundles.

• Google and Best Buy Partner on Mobile Applications | ReadWriteWeb Best Buy is collaborating with Google to boost its mobile strategy, creating a series of exclusive applications. One example of an application (to be developed using Best Buy's Remix API) is a tool to find the exact in-store location of a desired product.
  

• Buzzd Is An iPhone App Built For Party Crashing | TechCrunch
  Buzzd for the iPhone pulls data from Twitter to provide a listing of the current hot local venues (much like Social Great with Foursquare).

• Terrestar Satellite Phone Coming to AT&T | PCWorld
  To beat weak reception, AT&T is teaming up with Terrestar to launch the Genus, a hybrid between a cellular and satellite handset. When out of range of AT&T's traditional service, the Windows Mobile device will switch to Terrestar's satellite phone service.
  

• iPhone Rules Mobile Web; Android and webOS Pick Up Steam | Gigaom
  AdMob has released its latest figures showing that the iPhone continues to rule the mobile web space, accounting for 40 percent of use, while Android and Palm's webOS also continue to grow.

• Yelp's Mobile App Changes Reviewing Dynamics | CScout
  Yelp continues to tweak its review system in hopes of creating the most accurate representation of a destination. The new Twitter-like 140-character reviews and "quick-tips" capture feelings, but could ignore a restaurant's consistency that is better represented by professional critics.

• Introducing the new Local Search for Mobile | Google Mobile Blog Google is stepping deeper into the hyperlocal arena with its new Local Search for mobile. Using data from Google Maps, it looks to compete with the likes of Yelp and AroundMe.

• Polaris cell phone bot predicts your behavior | cnet
  Once the Polaris Japanese robot is equipped with a cell phone it is able to roll around, gather information about user behavior such as walking distance and number of emails sent, to then predict future behavior.

• Twitter Finally Introducing Lists to Organize Your Friends | Switched
  Twitter has announced its intention to allow users to organize friends into custom lists, much like what Facebook has to offer.

• GetJar Helps Bring Mobile Apps to Everyone | ReadWriteWeb
  GetJar wants to make cross-platform mobile app distribution a breeze with its new App Download Page. It is a mobile-web friendly page that automatically detects the make and model of a user's cell phone to then connect them with the right download.

• Russian carrier taps augmented reality to energize campaign | Mobile Marketer
  Russia's largest carrier is using augmented reality to target a younger demographic. Its Red Energy campaign promotes a new calling plan by hiding mobile elements within its television and magazine advertising.

• AT&T Buys App Developer Plusmo | InformationWeek
  Plusmo has been acquired by AT&T in order to aid in creating everything from widgets for mobile phones to applications for televisions.

• (Video) Nokia: How we will be using our mobile devices in 2 to 4 years? | IntoMobile
  Nokia wants to be able to connect with the young and the tech savvy in 2 to 4 years and has come up with 3 key areas to focus on: "Playfulness," "Staying Connected," and "People Centric."

• Social Shopping Takes on New Meaning With Newsfeed Purchasing | Advertising Age
  Individual e-commerce stores are being fragmented into "hundreds of millions." By placing retail stores into banner ads, and soon Facebook news feeds, Alvenda brings shopping to the consumer instead of expecting the other way around.
• Would you pay for the mobile version of the WSJ? | The Baltimore Sun The Wall Street Journal's Rupert Murdoch has plans to begin charging the publication's mobile users $2 a week. Online subscribers will have to pay $1 a week and those who do both print and online will have free access.
• Opera Mini 5 beta browser strikes it rich | cnet
  Introducing an update to their mobile offering, Opera has included tabbed browsing, a password manager, navigation overhaul, and a speed dial landing page.
• Domino's Pizza Launches New iPhone Optimized Ordering System | Reuters
  While not yet a local application, Domino's has launched a new mobile optimized ordering system. It brings the company's popular desktop Pizza Tracker to iPhones, the Palm Pre, and Android phones.
• Aardvark's iPhone App Is The Best Way To Use The Service Yet | TechCrunch
  Social search engine Aardvark has released its new iPhone app with push notifications making on-the-go crowd sourced Q&A  more possible.
• App of the Week: Turn Your Phone Into a Mouse | The NYTimes
  The New York Times has picked Mobile Air Mouse as their App of the Week. The software uses an on screen interface and the iPhone's accelerometer to mimic the functions of a traditional mouse.
• iTwinge: The Keyboard Sleeve That Turns Your iPhone into a BlackBerry | Mashable
  One of the top complaints about the iPhone is the lack of a physical keyboard. Although with a few obvious flaws, the new iTwinge keyboard sleeve offers to fix this problem for those craving a BlackBerry-like typing experience.
• It's time for Donut! Android v1.6 launched for developers | MobileCrunch
  For Android developers, the previous "Cupcake" has been updated to version 1.6 and named Donut, packing in some new features. Donut includes user interface fixes, a battery usage system, Android Market improvements, and CDMA support.

Yesterday we covered some of the latest startups at TechCrunch 50 conference that build upon human behaviors, here are a couple more worth a highlight: