Mobile Behavior: an Omnicom Group Company

This is the second in a series of posts contributed by our friends at CScout, who are giving our readers an exclusive peek at content from their subscription-only Mobile Trendpool.

Japanese firm Universal Robot has created a Microsoft Innovation Award-winning mobile application that can authenticate users by scanning their wrist veins, and without any special camera.

The Wrist Vein Authentication software has been specifically developed for mobile phones, with software that takes a mere 40kb of space and uses the device's built-in camera to scan. In addition, it can be used in a natural way since the software can detect different angles yet still accurately read the veins.

Along with mobile fingerprint and face-scanning technology, vein authentication is being promoted as an even more efficient way to identify users, especially on mobile phones.

Right now, Japanese ATMs use similar technology to identify users, so the prospect of getting consumers to accept the same functionality on a mobile device is seemingly better.

Similar technology is also being utilized to recognize real-world items in order to gain more digital information about them. Scanning a corporate logo or product could bring users to the appropriate homepage on the mobile web.

URobot claims that its software, when installed in handsets, can get results in 3 seconds versus 30 seconds for programs that need to access the server. This is an important factor for winning over consumers, as current options can be slow.

Trend potential

Consumers want safety for their information, but they also want fast and easy operation. Promoting this technology as being as strong as bank ATM security, but portable, can be just the way to start winning over safety-minded users.

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